The Web Economy/21

Completion status: this resource is ~50% complete.

Resource type: this resource is a lesson.

Educational level: this is a tertiary (university) resource.

Branding Philosophy

This is a lesson part of the module The Web Economy out of the Open Source ERP/Executive Diploma course conducted by a private university.

Topics

• Most consumers buy brands. Every product is a brand. They choose brands according to what they can identify and believe in, the brand image and promise^[1].
• Brands take a long time to build, expect 5 years^[2].
• Branding can be the most expensive part or value of a product.
• In cyberspace a brand can be easily displace due to low barrier of entry.

Discussion

• What is the most expensive brand in the world and why^[3]?
• How does software companies brand itself before the web? In the web?
• How does new software fight against established brands?
• What do you think about Europe branding Open Source?^[4]

Activities

• Publish your works in an attractive manner in your user page, stating your own views and findings providing links to your sources. Use the talk page here to score marks.
• Create or edit sub-pages of course materials within wikiversity.
• Discuss in the forum (link shall be provided) by offering your ideas and answering or comment on others' postings.

References

1. ↑ http://en.wikipedia.org/wiki/Product_positioning
2. ↑ http://www.startupnation.com/steps/55/3760/9/1/establish-brand.htm
3. ↑ http://www.mewrites.com/2008/01/coca-cola-number-one-brand.html
4. ↑ http://blogs.zdnet.com/open-source/?p=2649

Links to Student Notes

(Provided by Students - subject to edit ranking by tutor)

Notable Links to Resources

(Provided by Students - subject to edit ranking by tutor)

Sub-Pages

(Done in wikiversity as course material by the students under the guidance of the tutor)