Survey research and design in psychology/Lectures/Survey research

This page is complete for 2016.

Lecture 01: Survey research

Resource type: this resource contains a lecture or lecture notes.

This is the first lecture for the Survey research and design in psychology unit of study.

Outline

This lecture discusses:

1. Introduction to unit
   1. Unit outline (key points)
   2. Assessment
      1. Survey admin guidelines
      2. TUSSTMQ9
   3. Website overview
2. Survey research
   1. Readings
   2. Scientific paradigm
   3. Three main types of research - and their strengths and weaknesses
      1. Experimental
      2. Quasi-experimental
      3. Non-experimental
   4. Research purposes
      1. Information gathering
         1. Exploratory
         2. Descriptive
      2. Theory testing
         1. Explanatory
         2. Predictive
   5. History of survey research
   6. Survey research characteristics
   7. Examples of survey research
   8. Pros and cons of survey-based research
   9. Summary

The lecture resources include presentation slides, audio and video recordings, and additional notes.

Readings

The combined readings for Module 1 (Lecture 1 and 2) are about survey research and survey design:

1. Creative Research Systems (2009). Survey design: How to begin your survey project. Online article about designing surveys.
2. Fowler, F. J., Jr. (2002). Designing questions to be good measures. In In F. J. Fowler, Survey research methods (3rd ed.) (pp. 76-103). Thousand Oaks, CA: Sage. An excellent book chapter about how to write good survey questions. The best version is via ereserve, but there are also some freely available versions:
   1. eReserve (Survey design folder)
   2. Google Books (Note: pp. 80-81, 87-89, 91-92, 95, 97, 100-102 are missing)
   3. html (earlier version, full text)
3. Howitt and Cramer (2011a):
   1. Chapter 28 - Statistics and the analysis of experiments (pp. 342-348)
   2. Chapter 33 - The analysis of a questionnaire / survey project (pp. 407-415)
4. Howitt and Cramer (2014a):
   1. Chapter 29 - Statistics and the analysis of experiments (pp. 401-408)
   2. Chapter 34 - The analysis of a questionnaire / survey project (pp. 476-484)
5. Nardi, P. (2006). Developing a questionnaire (Ch. 4). In Doing survey research: A guide to quantitative methods (2nd. ed.) (pp. 66-106). Boston, MA: Pearson. eReserve
6. Trochim, W. M. K. (2006). Survey research. Online article about survey research.
7. For more readings on this topic, see survey design readings

Slides

• Lecture slides (slideshare)
• 2016 handouts:
  • Download 6 slides to a page:
  • Download 3 slides to a page:

See also

• Survey design (Next lecture)
• Survey research
• Research types - Quiz (Practice)
• Research purposes - Quiz (Practice)