Online surveys
![]() | Completion status: this resource is ~25% complete. |
![]() | Educational level: this is a tertiary (university) resource. |
This learning project attempts to provide an objective introduction to the options available for conducting online surveys or questionnaires.
No-cost, hosted, proprietary solutions
If you want to do a one-off survey, then there are many no-cost, hosted, proprietary website solutions, e.g.,
- Survey Monkey - Alexa rank 1,000 - what is this?
- Zoomerang - Alexa rank 4,500
- SurveyGizmo - Alexa rank 50,000
- SurveyTool- Alexa rank 76,000
- mySurveyLab- Alexa rank 250,000
- Pollograph - Alexa rank 3,000,000
- Easy Survey - Alexa rank 5,000,000
- QuestionStar - Alexa rank 5,500,000
- SurveyProf - Alexa rank 12,000,000
- How to create online surveys in Google Docs
(Survey Monkey seems to be the most popular and widely used of the sites listed above, but test them out thoroughly to work out whether they provide the functionality you're looking for).
- Pros
- Relatively easy, particularly for those with limited technical know-how.
- Cons
- Ultimately, these sites are out to make money e.g., by selling advertising, offering limited functionality (e.g. limited time) etc. So check them out closely and read the fine print - full functionality may require a subscription fee.
- Learning exercise
- Set up a simple survey on one or more of the sites above, fill it out a few times, and then try downloading the data and opening it in a spreadsheet.
- Share what you learn here.
Free, open-source, server-based
Complete control over the presentation and management of online surveys, requires installing this free and open source software on a server:
Paid solutions
Paid survey tools allow survey creators to source targeted respondents, in addition to providing survey-building technology. Paid services offer an advantage in that it provides additional support via an SaaS platform (i.e., Qualtrics) or dedicated analysts who can guide users to survey best practices (i.e., Survata). Listed here are some popular paid products and services:
- Qualtrics - Alex rank ~8,000
- SoGoSurvey
- Survata
- KeySurvey
- Amplitude Research e.g., [hosted surveys charged by the project]
Enterprise, integration ready
If you are looking for a product with full integration and development support you may want to look into:
- mySurveyLab- Alexa rank 250,000
References
Kraut, R., Olson, J., Banaji, M., Bruckman, A., Cohen, J., & Couper, M. (2004). Psychological research online: Report of the Board of Scientific Affairs’ Advisory Group on the conduct of research on the internet. American Psychologist, 59, 105-117.
See also
- Online questionnaires (Wikipedia)
- Survey design
- Wikimedian Demographics (could also be extended to make "own" surveys)
External links
- How to design online surveys.
- Survey generators
- mySurveyLab blog with articles with tips, methodologies, good practice
- Survey jobs