Instructional design/ARCS

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Prelude

In the modern age, a majority of us have gone through a number of e-learning products which are designed by using a combination of images, text, and of course voiceover. However, it happens sometimes that there is an inherent flaw in the way some of these products fail to engage and motivate the learner to the fullest, just like what the character James encounters in this video. The reasons that he may not like an e-learning course can be many such as information overload, irrelevance presentation of examples, or too much text scrambled on screen. A good e-learning product not only should be effective, efficient, and appealing; but its choice of information design strategies should also motivate learners in different ways based on the analysis of them such as learning styles.

Objectives

Upon the completion of this Wikiversity lesson, you will be able to plan instruction and use methods that includes all-around motivational strategies related to information design, given an e-learning product with a scope less than 30 minutes.

(You will need to score 75% or higher in order to pass the task.)

Specifically, you will be able to

• Recognize and apply all 4 components of Keller’s ARCS Model of Motivational Design, given examples and counter-examples.
• Describe the purpose of conducting a learner analysis.
• Recognize all 4 learner-style preferences of Fleming's VARK Model, given examples and counter-examples.
• Explain why the use of information design strategies can motivate participants of e-learning.

(You will need to score 75% or higher in order to pass the section quiz.)

Meanwhile, given a list of information design strategies and learner's learning-style preference, you will be able to

• Apply at least 2 strategies that gain the customer’s attention in e-learning.
• Apply at least 2 strategies that establish relevance to customers in e-learning.
• Apply at least 2 strategies that boost the confidence of customers in e-learning.
• Apply at least 2 strategies that increase customer satisfaction in e-learning.

Steps

This lesson includes the following parts:

• Introduce Keller’s ARCS Model of Motivational Design and the role of a learner analysis.
• View provided examples that present the choices of information design strategies with regards to attention, relevance, confidence, and satisfaction perspectives in Keller’s Motivational Design Model.
• Apply motivational information design strategies within a given e-learning project scenario and defined characteristics of the targeted audience.
• Review the evaluation criteria.

Let's get started!