Instructional design/ARCS Model

Definition

The ARCS Model was created by John Keller and focuses on motivation. The 4 key components of the ARCS model are:

• Attention
• Relevance
• Confidence
• Satisfaction

Without the proper motivation for learners, any learning experience (i.e. e-learning) will not be successful. Motivation is not only important because it is a necessary causal factor of learning, but because it mediates learning and is a consequence of learning.

John Keller's ARCS Model of Motivational Design

As discussed in the video, ARCS Model of Motivational Design was created by John Keller when he was researching ways to support learning with motivation. The model is based on the expectancy-value theory, which presumes learners are motivated if there is value in the knowledge presented (i.e. fulfilling personal preferences and needs) and if there is an optimistic expectation for success.

• The attention mentioned in this model refers to the interest displayed by learners in taking in the knowledge or skill being taught. For example, in a resume writing tutorial, students are given 10 resumes and 3 minutes to decide who to hire.
• The relevance, according to Keller, must be established by using language and examples that the learners are familiar with. For example, in the same tutorial, the Human Resources staff is invited to show examples and non-examples of effective resumes that are well written. They also talk about the process involved in choosing quality candidate based on the quality of the resume.
• The confidence component centers on establishing positive expectations for achieving success among learners. For example, the students start to learn write section by section for the resume.
• Learners must obtain some type of satisfaction or reward from a learning experience to a sense of achievement. As long as the students follow the "resume writing guideline" they will get a certificate for passing the class.

Practice

Part i