The procedure to register a mark is relatively straightforward. An application is filed with the Hong Kong Intellectual Property Department's Trade Mark Registry, and it is assessed by an examiner for deficiencies. The examiner may issue a report on the application - most deficiencies are based on an assessment that the mark is "devoid of distinctiveness", or are identical or very similar to a third party's trade mark. Once the applicant has an opportunity to be heard on the report, the application will either be rejected, or accepted for advertisement. Any party who wishes to oppose the registration of the mark can file a notice of opposition, which culminates in administrative proceedings. Otherwise, the Trade Mark Registry will issue a certificate to the applicant, certifying registration. A straightforward application will cost HK$4300 (the fee recommended by the Hong Kong Law Society).
Under the new law, a mark which has not been in use for 3 years can be removed by an application from a third party.
The old trade mark law provided for a division in the Register, between "Part A" marks and "Part B" marks. Part B marks were marks considered by the Registrar to be less distinctive by their nature but still qualifying for registration: Part A marks were entitled to a greater level of protection than Part B marks. Under the new law, this distinction has been abolished.
See also: Intellectual property, Hong Kong copyright law, People's Republic of China's trademark law
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